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D
etail-oriented
U
nique
N
ovel
G
o-getter
ABOUT ME

Fueled by creativity and driven by data, I’m a passionate marketer who thrives on crafting compelling narratives that connect brands with their audiences. For me, marketing is not just about selling; it’s about storytelling, community building, and making a lasting impression. I'm looking for opportunities to turn insights into impactful campaigns and transform ideas into results that resonate.

MY PROJECTS
Strategic Planning
Proposal for TV.Pharm
Brief

Proposed a social marketing campaign to solve the problem of malnutrition in mountainous area children for TV.Pharm, a leading pharmaceutical company in Vietnam

To address the 'lack of interaction' between mothers and unborn babies, the team proposes the 'Meet Your Baby Early' campaign. It aims to help expectant mothers connect with their babies during pregnancy, promoting awareness and encouraging better nutrition from the womb.
Solution
Result

Won the 1st prize in Social Pioneers 2023 - A Social Marketing Case Competition held by Faculty of Marketing, National Economics University

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Proposal for SAMSUNG
Brief

Propose a marketing campaign to increase brand reputation and proud-to-own of Samsung by targeting a subculture and creating personalized experience for them

Targeting the subculture of Backpacking and Young Traveller Community, specifically the segment of 'Purposeful Backpackers,' by creating a platform that allows them to freely share community projects during their Backpacking journeys
Solution
Result

Semi finalist - Top 10 in Marketing On Air 2023 - A Marketing Case Competition held by Marketing's Generation Club, National Economics University

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Proposal for Hong Kong Disneyland
Brief

Analyze the situation of Hong Kong Disneyland and define the root causes for its crisis in 2006 - 2007, then propose strategies to solve the problems and grow in the future

Create a new value proposition, integrating American and Hong Kong culture. Hence, develop a comprehensive strategy, including restructuring internal operations and growing sustainably by regaining image to retaining customers
Solution
Result

Shortlisted for top 2 Representives of NEU in HSBC Case Competition
held by HSBC and VietSeeds

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Contact Me

Harry Nguyen

dungngtan.work@gmail.com

(+84) 82 368 9775