To address the 'lack of interaction' between mothers and unborn babies, the team proposes the 'Meet Your Baby Early' campaign. It aims to help expectant mothers connect with their babies during pregnancy, promoting awareness and encouraging better nutrition from the womb.

Targeting the subculture of Backpacking and Young Traveller Community, specifically the segment of 'Purposeful Backpackers,' by creating a platform that allows them to freely share community projects during their Backpacking journeys

Create a new value proposition, integrating American and Hong Kong culture. Hence, develop a comprehensive strategy, including restructuring internal operations and growing sustainably by regaining image to retaining customers